Audacity is fast, easy, and free. If you're thinking about making a podcast, here's a great place to start.
Audacity is a free audio editor that supports Windows, Mac, and Linux. It performs basic audio editing in an intuitive way that beginners can pick up quickly. See if Audacity has what it takes to help you record your next podcast.
Podcasting continues to gain acceptance and go mainstream. Urban Outfitters is jumping on the podcast bandwagon with a podcast kit, and they are definitely marketing the hip, cool angle (they don't even mention any technical specs other than Mac / Win compatible).
The microphone in the picture is an Alesis. I sure hope it's a USB microphone, because they don't mention or show an audio interface...